WFI Financial

Our Advisers

Rob Mitchell FPFS


Rob began his career in 1988 with Aviva in Norwich. In 1992 he moved across to providing financial advice to personal and corporate clients for three major Banks and Building Societies. He has now been with WFI Financial for 9 years dealing with high net worth clients in his capacity as a Chartered Financial Planner. In addition to this Rob chairs our investment committee and is involved in managing our model portfolio service.

Rob is a Fellow of the Personal Finance Society, widely regarded as the most prestigious financial services qualification, having completed the requisite amount of exams and by maintaining ongoing study to ensure he remains up to date with financial markets.

Rob is married with two teenage girls. He is an avid sports fan, playing tennis, golf and cycling. In addition he is a season ticket holder for Norwich City and loves watching cricket. He is a Governor for the local primary school, and actively involved in raising money for the Lords Tavenors, for whom he is a member.


Sheffield Office

WFI House,
2 Queens Road,
Sheffield, South Yorkshire S2 4DG

T: 0114 2758882
F: 0114 2758001

Derby Office

WFI House,
5 Brunel Business Park,
Brunel Parkway,
Pride Park DE24 8HR

T: 01332 296 222
F: 01332 296 333

Lincoln Office

Greetwell Place, Limekiln Way,
Greetwell Road,
Lincoln LN2 4US

T: 01522 548 070
F: 01522 548 071

Grimsby Office

27 Louth Road,
Scartho, Grimsby,
North East Lincolnshire
DN33 2ER

T: 01472 278 800
F: 01472 276 422